Essam demonstrates his commitment to creating impactful visual content that effectively conveys brand messages.
visual identity
AZULDUN is more than a name. It’s a signal of expertise in the mixing plants industry. In this post, we explore how we built a brand identity from the ground up—starting with a Brand Identity Prism, imagined guidelines, and a logo that speaks with clarity and strength.
call to action
When ARTIC launched its new interlocking tile and paving line, the task was clear: make it visible, make it audible, and make it sell. Here's how we built an entire digital campaign—from visuals to voiceovers—on the foundations of clarity, purpose, and business results.
visual identity
This post explores how brand attributes informed each decision in crafting a logo that tells the story of forward-thinking leadership.
visual identity
This step-by-step guide process of the Syrian Airlines logo redesign was employed to translate requirements into symbols, combining national pride with contemporary design.
delivered with proficiency
Your focus is your future, and it’s under constant attack. This short blog breaks down how to protect your attention, reduce distractions, and begin showing up with clarity and intention. One decision at a time.
future engineers
True learning begins with a question that irks you and a framework that allows you to pursue it. Build your learning framework — one that turns curiosity into action, and wisdom into impact. Because engineers don't just absorb — they amplify, condense, and give back.
call to action
Clarity does not begin with being a know-it-all. Clarity starts from: Who do I want to be? Disconnect the distraction, protect your attention, and begin with intention, not perfection. The future begins when you do.