The external personality of a brand, all its visual elements: logo, color, typography, images, etc. It is how an organization presents itself visually to the world, creating recognition, differentiation, and emotional connection with its audience. Strong visual identity encourages consistency throughout all touchpoints, forming brand memory and expression of its values and personality.
visual identity
AZULDUN is more than a name. It’s a signal of expertise in the mixing plants industry. In this post, we explore how we built a brand identity from the ground up—starting with a Brand Identity Prism, imagined guidelines, and a logo that speaks with clarity and strength.
visual identity
This post explores how brand attributes informed each decision in crafting a logo that tells the story of forward-thinking leadership.
visual identity
This step-by-step guide process of the Syrian Airlines logo redesign was employed to translate requirements into symbols, combining national pride with contemporary design.